The Following Prostectus, although from our last RSL, hence out of date. Has been left on the web site
as an example of the type of advertising packages that we offered whilst on air.
10th November to 7th December 1996
Mayflower fm is returning to the airwaves of Billericay, Brentwood and
surrounding areas soon. This prospectus seeks to answer many of the
questions you may have about both the station and advertising on Mayflower fm.
What is Mayflower fm ?
A community radio station run entirely by volunteers, which aims to provide
a truly local alternative to the regional radio currently available in
Billericay, Brentwood and surrounding areas.
Why is this service not full time?
The current radio licencing laws do not allow a full time community radio
station to operate in this area. They do, however, make provision for
groups such as ours to operate on a Restricted Service Licence (RSL)
which run for a period of 28 days only.
Mayflower fm have run three such RSLs over the last three years and have
a further 28 day licence which will commence on 10th November 1996.
Early next year, the Radio Authority will be inviting applications for a
full time community radio station for this area and Mayflower fm is will
be submitting a strong bid for this licence and is confident that it will
be granted permanent status soon afterwards. It is our hope that we will
be on air, full time, by late 1997.
How does the community benefit ?
Mayflower fm's programming is community based. In the past we have provided
a forum for local charitable organisations to air their views and raise
awareness of their aims. We also invite local personalities - big or
small- to come in and talk to us and our listeners. Every guest is involved
in the community in one way or another.
Who pays for Mayflower fm ?
Like other radio stations, Mayflower fm relies entirely upon advertising
revenue generated from local businesses. The station cannot survive without
support, both financial and otherwise, from the people in the community.
All of the station's staff are volunteers who give up a great deal of
their time to see the station's RSLs through.
How can you help ?
We ask would- be supporters to help in any of the following ways:-
Sponsorship of Programmes or Features
Donation of Prizes or Services
How much does an advert cost ?
This depends upon frequency, length and other factors, but a good average
is that a 30 second advert would normally cost between UK£3 and UK£5. The same
advert placed on Independent local radio would typically cost between UK£50
and UK£60 each - up to 20 times more expensive.
Another advantage of advertising on Mayflower fm is that you will be
specifically targeting the area where your business is. Sponsorship and
donations are negotiable - we can negotiate a great deal for you. The
forthcoming RSL will be during a period when businesses are competing
for the all important Christmas market and facing increased competition
from the extended opening hours recently announced by the major, out of
town shopping centres. Advertising on Mayflower fm will open a further
market place for your company.
How many people actually listen to mayflower fm ?
It is impossible to accurately predict how many people are listening
to any particular advert, nor how many of those might respond.
However, Mayflower fm broadcasts to an area with a population of
around 150,000. In addition our transmissions are carried on
Telewest Communications cable
service to a further 50,000 homes throughout South Essex and North
Kent including Chelmsford, Southend on Sea and Thurrock, giving the
station a potential audience of over 250,000 people. Empirical data
suggests that, at its peak, community radio attracts a market share
as high as any other individual station - often around 20%.
What would my adverts sound like ?
Mayflower fm have many experienced broadcasters who have worked or are
still working with the BBC and commercial radio. Our adverts are
professionally produced and you will, of course, have the opportunity
to preview and approve your advert before it goes on air. What is said
in your advert is discussed and agreed with you and it can be scripted
by you or by the station itself.
Are there other ways in which we can help ?
If you would be interested in coming to the station and going on air
to talk about your business, your community group, local issues or
anything else of interest, or would be interested in helping in any
other way at all, please do not hesitate to contact the station
manager - we'd be delighted to have you on board!
What Mayflower fm offers.
Advertisements normally are of either 15 or 30 seconds duration and
are professionally prepared using state of the art equipment in a local
You will be offered the choice of a male or female presenter and backing
music if required (at extra cost).
The number of advertisement slots purchased is a guaranteed minimum.
In previous transmissions we have always given our advertisers more air time.
Advertising prices include production costs unless otherwise stated.
Sponsorship is an alternative selected by many businesses. Rates are
negotiable and programme sponsors are offered a generous discount on
our normal advertising rates - please contact us for further details.
On the following page is a list of businesses who have advertised or
sponsored on Mayflower fm.
Mayflower fm Advertisers and Sponsors.
The following companies and organisations have advertised with or
provided sponsorship for Mayflower fm:
Billy Ray's Western Diner
Brentwood Wine Cellar
Courage Hall Sports Centre - (Located in the grounds of Brentwood School)
Crown Public House
Day Lite Windows
Essex County Council
Essex County Cricket Club
Feast of Bengal Restaurant
Four Seasons Travel Agency
Ghandi Indian Restaurant
Going Spare Auto Care
Hepburns The Butchers
Macartney and Dowie Financial Services
Magnus Motor Company
A W Mudd & Co
Parkers Wine Bar
Peniel Pentecostal Church
Peter Alexander Carpets
Peter Martin Interiors
Pisces School Of Motoring
Road Safety Unit
Slipped Discs Records
TOSH (UK) Mobile Communications
Thank you for sparing the time to read this prospectus. We hope that you
will support us by advertising on Mayflower fm. To discuss this further
you can contact our Station Manager on 01708 769488 or, alternatively,
you will be contacted shortly by one of our sales staff.
We hope that we shall be able to provide a permanent local radio service
next year and you can help us to achieve this. Your letters of support
will greatly assist us in our campaign to bring truly local radio to
Billericay, Brentwood and surrounding areas.
You can also write to us if you have any further queries or you can
telephone John Hill, the Station Manager, at the number given below.
We look forward to hearing from you.
Community Radio for Billericay, Brentwood
and surrounding areas
There are a number of ways you can contact mayflower fm:-